Brand Guide: Advantage

About Advantage®

Advantage® is used for the prevention and treatment of flea infestations on cats and dogs, and for the treatment of biting lice (Trichodectes canis) on dogs. It can also be used for the treatment of flea infestations on pet rabbits and as part of a treatment strategy for Flea Allergy Dermatitis (FAD) in the cat and the dog, where this has been previously diagnosed by a veterinary surgeon. Flea treatments should be given at least every 4 weeks to ensure maximum protection, and ideally be combined with a household flea spray to ensure both the animal and the environment are treated.

Flea facts:

  • Fleas are parasites that feed on blood. There are two main species of flea: the cat flea and the dog flea.
  • The cat flea is far more common than the dog flea. It is able to live and breed on both dogs and cats as well as to bite other small pets and humans.
  • Just one female flea can lay 50 eggs a day.
  • 5% of fleas seen on your pet, 95% is in the pet’s environment as eggs. New fleas develop from these eggs, larvae and pupae.
  • Pets can pick up fleas from anywhere, such as the garden or park – even indoor-only cats can be affected if another pet or human brings in a flea. And it doesn’t take long for one little flea to become a big problem.
  • Average lifespan of a flea is 30-90 days, however they can remain in pupa stage for many months.
  • The flea is the host for the tapeworm – once the adult flea is ingested by the dog/cat the tapeworm larvae will develop into an adult tapeworm, in the pets intestines.

The flea life cycle:

fleas2

The flea season was traditionally thought to last from the end of April to the end of November. However, central heating and fitted carpets enable fleas to breed throughout the year, turning them into an all-year-round problem. Even when it’s cold outside, it’s always warm and cosy enough inside your home to support an entire population of fleas.

Adult flea

The adult flea jumps on to your pet and begins feeding within an hour and will feed for 2- 3 days. After mating the females start to lay up to 50 eggs a day. These eggs will fall off on to the animal’s bedding and environment.

Eggs

In a few days the flea eggs will hatch and develop into larvae.

Larval stage

After hatching, the larvae away from light into the cracks and crevices around the home and feed on “flea dirt” (dried blood excreted by the flea) and other debris in the environment. The larvae grow, moult twice, and then spin cocoons, where they grow to pupae.

Pupae stage

Pupae can remain dormant for up to a year or until they sense the warmth and movement of a potential host animal – OUR PETS! Human movement can also induce them to hatch, however, they cannot live on humans, and so they will bite once then leave. That’s why you can still get those annoying itchy flea bites on your legs when you move into a house that’s been empty for several months. The pupae stage is the most resistant stage to treat. As soon as a pupae senses an available host they will emerge as adult fleas, jump on to your pet and start the lifecycle again.

The problems fleas cause

Fleas are blood-sucking parasites that can make life miserable for pets and their owners. They can cause:

• Intense itching and scratching – which can result in hair loss

• Flea Allergy Dermatitis – a very common and unpleasant skin condition caused by an allergy to flea saliva

• Tapeworm infestation – Tapeworm eggs are ingested by the flea’s larval stage when feeding in the pet’s environment. The worm eggs develop inside the developing flea. If the flea happens to be ingested by your pet whilst grooming, the tapeworm is released and continues to develop into the adult worm within the intestine of your pet.

 

Products:

Advantage® spot-on solution can be used for both the treatment and prevention of flea infestations, and the treatment of biting lice. One treatment prevents further flea infestation for up to four weeks on dogs, three to four weeks on cats and up to one week on pet rabbits. The product can be used as part of a treatment strategy for Flea Allergy Dermatitis (FAD) in the cat and the dog, where this has been previously diagnosed by a veterinary surgeon.

Advantage® has a range of products including the following:

Advantage 40 for small cats, dogs and rabbits

Content: 4 x 0.4ml pipettes

Use: Advantage® for Small Cats, Small Dogs and Rabbits is indicated for the prevention and control treatment of flea infestations and can be used on kittens aged 8 weeks and older. For cats, dogs and rabbits weighing less than 4kg.

Advantage 80 for large cats and rabbits

Content: 4 x 0.8ml pipettes

Use: Advantage® spot-on solution can be used for both the treatment and prevention of flea infestations on cats, and the treatment of fleas on rabbits. Advantage® also kills flea larvae in the home, wherever the treated pet goes!  Fleas are killed within one day following treatment. For cats, dogs and rabbits weighing more than 4kg.

Advantage 100 Spot-On Solution for Dogs

Content: 4 x 1.0 ml pipettes

Use:Advantage® spot-on solution can be used for both the treatment and prevention of flea infestations on dogs, and the treatment of biting lice. Advantage® also kills flea larvae in the home, wherever the treated pet goes!  Fleas are killed within one day following treatment. For dogs weighing 4kg to less than 10kg. For the prevention and treatment of flea infestations on dogs.

Advantage 250 Spot-On Solution for Dogs

Content: 4 x 2.5 ml pipettes

Use: Advantage®spot-on solution can be used for both the treatment and prevention of flea infestations on dogs, and the treatment of biting lice. Advantage® also kills flea larvae in the home, wherever the treated pet goes!  Fleas are killed within one day following treatment. For dogs weighing 10kg – 25kg.

Advantage 400 Spot-On Solution for Dogs

Content: 4 x 4.0 ml pipettes

Use: Advantage® spot-on solution can be used for both the treatment and prevention of flea infestations on dogs, and the treatment of biting lice. Advantage®also kills flea larvae in the home, wherever the treated pet goes!  Fleas are killed within one day following treatment. For dogs weighing 25kg and over.

 

Application of the product

1)     Hold the tube in an upright position, twist and pull off cap. Use reversed cap to twist and remove seal from tube

2)     For cats and rabbits: Part the hair on the pet’s neck at the base of the skull until the skin is visible. Place the tip of the tube on the skin and squeeze firmly several times to empty the contents directly onto the skin.

3)     For dogs (Under 25kg): With the dog in the standing position, part the coat between the shoulder blades until the skin is visible. Place the tip of the tube on the skin and squeeze firmly several times to empty the contents directly onto the skin.

4)     For dogs (over 25kg): The dog should be standing for easy application. The entire contents of the tube should be applied evenly to 3 or 4 spots all located at different application sites along the dog’s backline from the shoulder to the base of the tail. At each spot, part the coat until the skin is visible. Place the tip of the tube on the skin and gently squeeze the tube to expel a portion of its contents directly onto the skin. Do not apply an excessive amount of solution at any one spot, as that could cause some of the product to run down the animal’s side.

5) Application in the correct position should minimise the opportunity for the animal to lick the product. Recently treated animals should not be allowed to groom each other.

 

Why isn’t my flea treatment working?
A flea infestation can be a very frustrating problem, and sometimes it seems like there are more fleas than ever despite treating your pet only a few days ago. First of all, make sure that you have applied the product correctly to all cats and dogs. Was it the right strength for the weight of your animal? Did you part the fur and apply it to the skin? Does your dog wear a collar that may have rubbed the product off? Did you avoid getting the animal wet for 48 hours afterwards?
It is important to remember that the newer flea treatments on the market are very, very effective. There are no studies that have shown any sort of resistance by fleas to any of these products. The reason that a flea infestation can take a few months or more to get on top of is that there is more to the flea life cycle than just the adult flea feeding on your pet. If flea treatment has lapsed for even a few days more than a month and any fleas have been picked up and brought into the home by the pet, the cycle begins. As we mentioned already, each female flea can produce 50 eggs a day. Even it started with one flea, after only a few days there are potentially over 100 000 new fleas from the exponential growth in the population. The eggs are very slippery and fall off the pet’s fur onto the carpet, where larvae hatch, hide, and form pupae. The pupae are impossible to kill with anything short of fire, so provide a constant source of new fleas. When you apply flea spot-on to the animal, it can be working very hard to kill any adult fleas on your pet, but more and more are taking their place from the pupae hatching in the home environment. This is what leads people to believe that the spot-on is not working, because they see these new fleas before it has had a chance to kill them yet. This is why it is best to use treatment preventatively, to stop the flea population taking over your home environment!

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